follow 1.0
2,200 Instagram accounts. 350 million followers. One of the world's largest privately-owned social media audiences — built account by account, operated as a unified media network, available to brands who've outgrown influencer agencies and fragmented platform buying.
The advertising channel that acts like owned infrastructure — because it is.
Owned media
We own every account in the portfolio. No middlemen, no competing agendas, no influencer negotiations. Premium, reliable content at scale — with creative control that rented audience can't match.
Audience alignment
Lifestyle accounts attract your exact target demo. Travel, dining, luxury, fitness, finance — audiences self-select by interest and aspiration, so every impression lands with the right person.
Authentic content
Content feels native and organic to each account's voice. Not interruptive, not overtly promotional — which is precisely why it drives 3.5× higher engagement than industry benchmarks.
Scale with precision
100M+ follower reach per campaign across a curated cohort of accounts. Targeted by niche, demo, and engagement quality — mass scale without the waste that defines traditional buys.
Measurable ROI
Every click, swipe, and conversion is tracked and attributed. Real-time dashboards with transparent performance data — 98% attribution accuracy vs. industry's 60–70%.
AI optimization
42+ automated optimizations per campaign. Budget reallocation, creative refresh, audience expansion — all without manual intervention, all improving as the platform learns.
Ten curated verticals. Every audience you care about.
Accounts across the portfolio are organized by niche and audience behavior. Brands select cohorts of accounts by vertical — or let our strategists compose a multi-niche campaign tailored to the objective.
Travel
Destinations, hotels, lifestyle
Dining
Restaurants, culinary, food culture
Luxury
Premium lifestyle, fashion, goods
Fitness
Training, wellness, performance
Finance
Personal finance, investing
Home & Design
Interiors, architecture, decor
Beauty
Skincare, cosmetics, wellness
Fashion
Apparel, accessories, style
Entertainment
Media, arts, pop culture
Auto
Cars, motorsports, enthusiasts
Tech & Gadgets
Consumer electronics, apps
+ Custom
Niche verticals on request
From brief to live campaign
in one week.
Discovery
Brand objectives, target audience, budget, and KPIs. We map your goals against the portfolio to identify the right cohort of accounts.
Strategy
AI-driven account selection by vertical, engagement quality, and brand-safety score. Creative direction aligned to each account's voice.
Deployment
Content production and campaign launch across the selected portfolio. Setup in one week — four times faster than the industry average.
Optimization
Continuous AI-driven optimization. 42+ automated adjustments per campaign with transparent, real-time performance dashboards.
Two ways to work with us.
Premium, custom-crafted campaigns.
Large-scale brand partnerships across the portfolio. Sponsored content, story integrations, Reel collaborations — all produced natively and deployed across cohorts of accounts tailored to your audience and objectives.
- Typical campaign: 50–150 accounts, 40–100M combined reach
- Sponsored content, stories, Reels, and carousel integrations
- Custom creative production aligned to each account's voice
- Full attribution and performance reporting
- Dedicated account strategist and campaign manager
Self-serve marketplace for businesses and influencers.
Flat-rate promotional placements across the follow portfolio. Designed for brands, DTC businesses, and influencers who want access to institutional-scale audiences without a full agency engagement.
- Flat-rate packaging by vertical and reach tier
- Feed posts, story promotions, Reels with direct CTAs
- Marketplace self-service with guided onboarding
- Real-time performance tracking and attribution
- Ideal for DTC, direct-response, and seasonal campaigns
Five AI systems powering every campaign.
Acquisition Intelligence
AI-powered discovery and evaluation for portfolio expansion — engagement rate, demographics, growth, brand safety.
Portfolio Operations
Account management and optimization at scale — cross-promotion, content scheduling, performance monitoring.
Campaign Simulator
Predictive performance modeling. Preview campaign outcomes before deployment, optimize account selection.
Pricing Intelligence
Dynamic deal pricing optimization. Automated CPM and flat-rate recommendations based on real-time demand.
Brand Safety
Classification and risk assessment across every account and every piece of content — before, during, and after campaigns run.
How a Fortune 100 brand reached premium travelers without a single influencer contract.
A 90-day multi-niche campaign across 150 follow accounts in travel, dining, luxury, and personal finance — sponsored content, story integrations, and Reel collaborations deployed natively across 100M+ combined followers.
vs. Industry Benchmarks
Advertising, without the middlemen.
Tell us what you're trying to achieve. We'll come back with a portfolio cohort, a campaign plan, and a timeline — usually within 48 hours.