follow inc / Case Studies

Real campaigns.
Real results.

Fortune 100 brands, boutique florists, fitness companies, DTC challengers — the full range of businesses advertising through follow 1.0 and follow 2.0, and what actually happened when they ran.

Editor's Pick · follow 1.0 · Fortune 100
American Express — "Live Richly"

How a Fortune 100 brand reached premium travelers — without a single influencer contract.

A 90-day multi-niche campaign across 150 follow accounts in travel, dining, luxury lifestyle, and personal finance. Sponsored content, story integrations, Reel collaborations. One institutional media buy. One attribution pipeline. Every metric above industry benchmark.

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ROAS4.2×
Card applications20,920
Engagement rate4.2%
Attribution accuracy98%
Setup time1 week
3 case studies
1.0 · Brand
American Express

How AMEX reached premium travelers without a single influencer contract.

A 90-day multi-niche Instagram campaign across 150 follow accounts in travel, dining, luxury, and personal finance. Fortune 100 outcomes from a single institutional media buy.

4.2×
ROAS
20,920
Applications
Read case study
2.0 · DTC
Bloom & Vine

A boutique florist scaled e-commerce nationally — zero digital ad experience, no marketing team.

FollowOS onboarded in a day, generated creative, and launched multi-channel campaigns in three. Seasonal intelligence shifted strategy automatically for Valentine's Day and Mother's Day.

4.97×
ROAS
340
Subscribers
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2.0 · Fitness
Horizon Fitness

A DTC fitness brand moved from manual ads to autonomous multi-channel — and cut CAC by 40%.

Founder went from 15 hours per week managing ads to 30 minutes. ROAS nearly doubled. Customer acquisition cost dropped from $47 to $28, and the AI took over Meta, Google, TikTok, and Follow Network.

+95%
ROAS Lift
−40%
CAC
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Coming Soon
Luxury Travel Brand

Multi-market campaign across travel and lifestyle verticals — results publishing Q3 2027.

Institutional-scale brand awareness campaign launching across 200+ follow accounts. Full case study publishes after campaign completion and data review.

TBD
Q3 2027
Pending
Coming Soon
Home Services SMB

A local services business expanded into three new metros — FollowOS handled every campaign.

Multi-region deployment across Meta and Google Local Services Ads. Full case study publishes post-launch with six-month performance data.

TBD
Q4 2027
Pending
Coming Soon
Food & Beverage DTC

A premium beverage brand launched DTC e-commerce with zero prior ad spend.

Multi-channel FollowOS launch across Meta, TikTok, and the Follow Network lifestyle audience. Case study publishes after launch period.

TBD
Q1 2028
Pending

Build your own case study.

Brands partner with follow 1.0 for institutional-scale Instagram campaigns. Small businesses subscribe to follow 2.0 for autonomous end-to-end advertising. Pick the path that fits.