Own your audience.
Not rent it one creator
at a time.
follow inc's 350 million-follower Instagram portfolio is available to brand advertisers as a single institutional media buy — with full creative control, transparent attribution, and deployment in a week, not six. The kind of infrastructure Fortune 100 marketers have been asking for, finally built.
For the marketer who's tired of renting.
Fortune 500 brand teams
CMOs and brand leaders looking to consolidate fragmented influencer spend into a single, institutional-grade media buy with enterprise attribution and creative oversight.
DTC & challenger brands
Fast-moving DTC marketers who need premium lifestyle inventory at scale — without spending six weeks lining up ten creators for a single launch moment.
Performance marketing leaders
Growth teams who've maxed out Meta and Google and need a differentiated channel with real attribution — not gifted-post ROI estimates dressed up as reporting.
The comparison
that settles it.
| Capability | Traditional Influencer | Platform Buying | follow 1.0 |
|---|---|---|---|
| Audience ownership | Rented per creator; creator controls voice and posting | Rented; platform controls algorithm and inventory | Owned outright — 2,200 accounts, 350M followers |
| Setup time | 4–6 weeks of negotiations, legal, and creative sign-off | 1–2 weeks; limited by creative production, not buying | 1 week from brief to live, across the full cohort |
| Creative control | Shared with creator; voice varies account to account | Full control, but no native editorial context | Full control; native voice crafted to each account |
| Attribution accuracy | 60–70% — split across creator platforms and reporting formats | Platform-native; limited cross-channel visibility | 98% — single pipeline, transparent dashboards |
| Engagement rate | Industry average ~1.2% | Varies; often < 1% on cold paid placements | 4.2% — 3.5× industry benchmark |
| Brand safety | Creator-dependent; surprises do happen | Algorithmic; varies by platform enforcement | AI-classified and pre-scored on every account |
| Scale in a single buy | Fragmented — usually < 10 creators per campaign | Unlimited, but no editorial context | 100M+ followers reachable in one cohort |
From introduction to live campaign
in under ten days.
Brief & goals
We start with your objectives, audience, budget, and KPIs. Our strategist translates them into a portfolio cohort proposal within 48 hours.
Cohort & plan
You receive the proposed account cohort, creative direction, projected reach, and timeline. Approve, revise, or swap accounts.
Deployment
Creative production and campaign launch across the portfolio. Typically one week from plan approval to first impressions live.
Optimization
42+ AI-driven optimizations per campaign, transparent real-time dashboards, and a dedicated strategist available every day of the flight.
A straight answer.
You've outgrown fragmented influencer marketing.
- You're running ongoing creator or influencer spend above six figures annually
- You need consistent, enterprise-grade attribution on brand campaigns
- Your target is lifestyle-aligned: travel, dining, luxury, fitness, finance, home, beauty, fashion
- You value creative coherence across the campaign, not voice-by-voice variation
- You want a single point of accountability for planning, deployment, and reporting
You need something different from a media network.
- You want a single celebrity or mega-creator endorsement
- Your product category sits outside consumer lifestyle verticals
- You're purely direct-response with < $10K total budget — try follow 2.0 instead
- You need long-form video or YouTube-native formats as primary channel
- Your brand requires exclusive white-glove representation from a single creator
How AMEX reached premium travelers through a single institutional media buy.
A 90-day campaign across 150 follow accounts in travel, dining, luxury, and personal finance — deployed in one week, attributed at 98% accuracy, and engagement rates more than 3× industry benchmark.
Read full case study →Tell us what you're launching.
Send us a brief, a product, an objective — anything concrete — and we'll come back within 48 hours with a proposed cohort, a creative direction, and a timeline.